For HBS Alumni only. Register here.
Come learn about native advertising from Brooke Sinclair and Vanessa Liu. Brooke Sinclair is the President and Chief Executive Officer of InsideHook, an innovator in branded entertainment, providing video, custom content, experiential and other innovative programs for premium and luxury men’s lifestyle brand. Vanessa Liu, the Chief Operating Officer of Trigger Media Group, a $22MM digital media operating fund. In her role, she has co-founded, incubated and oversees business operations and strategic initiatives of Trigger’s portfolio companies. Brooke and Vanessa will provide and overview of the digital media landscape with a focus on advertising and cover what is Branded Entertainment, how it works, challenges in producing it and best practices in developing it.