For HBS Alumni only. Register here.
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Come hear Vincent Bourzeix discuss attribution models for acquisition.
Vincent is Chief Marketing Officer at Try The World, a NYC based startup, that delivers the best food from around the world through a subscription box model. In charge of the marketing and technology departments, he led the growth of the company that went from 500 subscribers to 60,000 subscribers in 18 months. He is also advisor for several start-ups in NYC and in France.
After obtaining a MSc in Engineering in France, he studied Management Science and Engineering at Columbia University. After spending a year in a fashion startup as COO he joined Try The World.