For HBS Alumni only. Click here to register.
Brand strategy is a core differentiator for startup founders. It has separated great companies from good for several years now. And today, consumers and customers are placing evermore importance on brand and its equities. However, startups largely are unequipped with the tools and resources to build brands instead of products.
Scott Roslyn and We Are Bill will lead a class to provide the foundations for brand strategy, the key strategic every founder should ask, and the power of strategic rigor in defining one’s brand. Ultimately, this strategic foundation can guide product innovation, brand communications, experience design (pack, web and otherwise) and culture, to drive future success for the brand and business.
Scott is the Co-Founder & CEO of a brand strategy and innovation company, We Are Bill. They create brands, products and experiences - from strategy to execution - for companies today that are shaping tomorrow. Scott is a brand strategist who partners with transformative growth leaders to unlock creativity and value in their organizations through the power of brand and human-centric design.
Scott is a hybrid athlete. He is a brand builder and business designer passionate about solving difficult puzzles at the intersection of creativity and commerce. Throughout his career, Scott has helped shape brand strategy and commercial strategy for dozens of blue chip and start-up brands and businesses.
Prior to founding We Are Bill, Scott played leadership roles as an investor, innovation consultant, and business operator. He was a Senior Innovation Strategist at global innovation agency Redscout. There he led relationships with elite brands in sports, retail, nonprofit, CPG and financial services. Select clients include: AmericanExpress, Pepsi, Quiksilver, Gatorade, Dicks Sporting Goods, Livestrong, New Era, MountainDew, AllianceBernstein, Peachtree Financial, Sabra Hummus and Harlem RBI.
Scott has also worked from the inside out as Vice President of Retail, eCommerce and Brand Marketing for a global sustainable apparel manufacturer (Alternative) and as Director of Brand Experience and Retail for a consumer technology startup transforming the way people play, build, and learn (littleBits Electronics).
Scott earned his BA from Dartmouth and his MBA from Wharton. He is a competitive runner and a former artist, boxer and Ivy League championship lacrosse player. He lives in Manhattan with his wife Alison and their dog, also a boxer, Riley.