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SKILL BUILDING: "Growing Your Brand," with Fashion Designer, Steven Alan

For HBS Alumni only.  Click here to register.

Steven has emerged a fashion pioneer, having spent the past 20+ years building a mini fashion world grounded in classic American roots.  Upon opening his first retail store in 1994, Steven sold pieces from an eclectic group of emerging designers.  The Steven Alan showroom opened in 1997, with current locations in both New York and Los Angeles.  Steven’s knack for the modern reinterpretation of classics garnered him an impressive roster of designers on the rise, and the showrooms now represent 17 designers of apparel, handbags, and other accessories.  The launch of Steven Alan’s first apparel collection in 1999, including his now signature reverse seam shirt, created a loyal following for Steven’s unique brand of casual, smart, self-assured essentials for both men and women.  Steven now offers both men’s and women’s apparel and accessories collections in 22 company- operated retail stores throughout the United States.  The Steven Alan collection also reaches a global audience through its growing online and wholesale presence, and is now sold in majors and specialty accounts worldwide.