SKILLBUILDING: "How to Partner With Large Media/ TV Companies as a Startup" with Rikin Mantri of ABC/Disney and Richie Hyden of IRIS.TV

For HBS Alumni only.  Click here to register. 

"If only we could get large company X to offer our product to its customers," OR "if we get an investment from media company X we will blow our numbers out of the water!" This sounds all fantastic…So what’s the problem? Well there are a host of things that can go right but more importantly there are many things that can go wrong.  Please join Rikin Mantri of ABC/Disney and Richie Hyden of IRIS.TV who will be leading a discussion focused on start-ups and large media companies. Some questions we will cover but also please bring your own.

  • How do you navigate media/entertainment companies? What is the best way to approach and position?
  • Are our incentives and time horizons aligned? Are we ready? Do we really achieve product-market fit?
  • Should we aim to take an investment from a strategic?
  • How are media/entertainment companies organized and why this is important?
  • Once you are partner, how can you optimize efficacy and results?

Richie is the Co-Founder and COO of IRIS.TV and runs the day-to-day company operations. An expert in video recommendations, optimization, and workflows, Richie has helped publishers including Time Inc., Tronc,  and Wenner Media to increase digital revenues across all connected devices. Prior to IRIS.TV Richie ran operations for JukeboxTV. Richie also played professional water polo in the US, Europe and Australia.

Rikin Mantri is currently Head of Strategy and Business Development for Disney/ABC's Lincoln Square Productions.

Leveraging the power of over 1,100 storytellers and story creators, Lincoln Square Productions develops premium non-fiction content for broadcast, cable, and digital distribution. With over 30 Emmys, 12 Cine Golden Eagles, and multiple Peabodys, Lincoln Square Productions’ staff has produced a number of breathtaking docu-series, topical specials, live events, and popular scripted dramas for networks such as ABC, ABC Family, Netflix, Travel Channel, HGTV, Investigation Discovery, and Discovery Channel.

Mr. Mantri started his entertainment career at the William Morris Agency in the Television and Talent group before spearheading the launch of the UK corporate consulting and digital practice focusing on Europe, Middle East, and India.  Working with media companies such as News Corp., NFL International, Disney, and India based UTV, Mr. Mantri brokered transactions between US and International territories.