CONNECTING: Office hours with Catherine Twist, MBA 2008, Chief Digital Officer of Xcel Brands — HBS Startup Studio

HBS Alum Founders, click here to sign up for a one-on-one conversation with Kate Twist.

Kate Twist is the Chief Digital Officer of Xcel Brands, which owns and manages the Isaac Mizrahi, Halston, Judith Ripka, and C. Wonder trademarks.  In her current position, she is building an integrated data science, trend analytics, and technology platform to support Xcel’s fashion businesses across design, merchandising, marketing, and product development. Prior to becoming CDO, Kate led Marketing and PR for all brands as Xcel’s Chief Marketing officer.  She joined the Xcel executive team from the Estee Lauder Companies, LLC where she developed global marketing strategy for the Clinique brand. She has also held operating roles at the fashion brands Bill Blass, LLC and Marc Jacobs International. Kate began her career in investment banking and strategic advisory to top tier luxury branded products, retail, and licensing companies. She holds a BA from the University of Pennsylvania and an MBA from Harvard Business School.