CONNECTING: Office Hours with Christina Choi, Associate Director, Experience, and Kate Hilliard, Creative Director, Design for Siegel+Gale — HBS Startup Studio

HBS alums, sign up here to sit down with branding experts Christina Choi and Kate Hilliard.

Christina and Kate have spent the past several years bringing world class brands to life at Siegel+Gale—a top global brand experience and design consultancy.

Christina brings expertise in brand experience strategy, creative technology and compelling content. She pushes her clients to better connect with their customers by living their purpose in deed and creed—and has helped shape what that means for category leaders and innovators such as American Express, Birchbox, Blue Origin, CVS Health, MetLife, and PepsiCo. She champions brand-led, user-centered experiences and has previously mentored entrepreneurial teams at the Service Design Network and Design for America.

Kate is a talented storyteller who artfully combines insightful strategy with thoughtful design. She has worked with diverse and creatively challenging clients at Siegel+Gale, including Blue Apron, Target, Carter’s, American Express, Blue Origin, Sony, Wyndham Hotels and Shutterstock. She credits her successful ability to function in a variety of capacities over the course of her career—with clients from Kenneth Cole, The History Channel, AOL and P&G, to Pepsi, SoBe and Belvedere Vodka—to her ability to conceptualize, implement and manage multifaceted identities, and deliver high-quality creative solutions.