CONNECTING: Office Hours with Nancy Hansell, Strategy Director at Siegel+Gale — HBS Startup Studio

HBS alums, sign up here for a one-on-one session with Nancy Hansell.

Nancy believes that great brands are often simple brands. Why is simplicity a powerful tool? It makes brands easier to understand, be inspired by, and interact with. As Strategy Director at Siegel+Gale, Nancy decodes organizations, translating their purpose into brands that foster engagement and commitment from employees and customers alike.

Nancy specializes in helping brands move from category X to Y, identifying the optimal portfolio strategy and leading brand-led innovation programs. During her time at Siegel+Gale and Landor, Nancy has shaped notable brands like CVS Health, CMT, GroundTruth, Wyndham Hotel Group, HP, Hudson News, Giant Foods, Dale Carnegie, Johns Hopkins Medicine, Verizon, Holiday Inn, Mount Sinai Medical Center, Bloomberg, Aetna, the Y and Comcast Xfinity. In addition to her corporate and for-profit clients, she has also led pro-bono brand positioning and design projects for Philips Education Partners, Music-Theatre Group and Guide Dog Foundation. 

When she’s not working, you’ll find Nancy advising startups, skiing and trying to check every continent off her travel list. Nancy holds a BA in Marketing Communications and Creative Writing from Simmons College, and serves on the board of Music-Theatre Group. Nancy has been featured in Adweek and Mashable.